What is a mailing list?
A mailing list program allows you to send out messages to everyone on the list of e-mail addresses. When a member sends an e-mail message to the mailing list program, it echoes that message with in a few minutes to every member on the list.When lists get large, usually a moderator selected by the list owner screens messages before they are sent out, to cut down on clutter and keep the quality of content high. Businesses depend upon keeping in touch with customers, informing them of sales and new products,as well as providing ongoing customer support after the sale.
How expensive is free?
I suppose I need to pause at the word "free" to observe that nothing is completely free or these systems would soon collapse from economic starvation. Each of the sites I studied was advertising supported. They typically offer three types of ads: - Brief e-mail ads at the end of messages. Every message that goes out on the list may contain a brief 3-line ad from an advertiser, as well as a one-liner such as "This list is powered by ....". For about $60 to $100 per year they'll skip the advertising messages in the e-mails. - Banner ads at the Member and List home pages. Since most of these sites offer online archives and messaging and other features, many of the members will be visiting the site online. - Opt-in E-mail Lists. Some of these sites, such as Topica.com, anticipate advertisingalso from future opt-in e-mail lists that compiled from among willing members,though this channel isn't well developed as yet.If the services are so good, why would any business want to develop their own listservers and bulletin boards? Three reasons come to mind: (1) freedom from any advertising whatsoever, (2) the desire to sell ad space themselves, and (3) an unwillingness to "share" clients with the free sites who may distract customers with other discussion and newsletter lists. Building your own keeps the gate on the corral. Only larger companies can afford to build or buy programs that can match these free services, though many smaller businesses can purchase adequate programs if they need to.
free-mailing list website...
ListBot (http://www.listbot.com)
Topica (http://www.topica.com)
ONEList (http://www.onelist.com)
eGroups (http://www.egroups.com)
**Reviewed by Dr. Ralph F. Wilson
Web Marketing Today, Issue 58, July 1, 1999
from web http://www.wilsonweb.com/reviews/free-lists.htm.
you can read full text in there.**
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